Spider-Man Brand New Day x Liquid I.V.
Partnership Commerical
Concept | Production | Post-Production
Blue Raven helped Spider-Man and Liquid I.V. team up to save the day. Working with Sony Pictures, we produced a series of spots starring Jason Batalon (“Ned”) as he navigates danger, kept safe by both Spider-Man and Liquid IV.
The thesis was simple but unbelievably exciting: bring the universes of Spider-Man and Liquid I.V. together. From initial concept to final frame, we worked closely with our partners at Sony Pictures and Liquid I.V. to create a commercial that feels like an extension of the film.
Led by director Alen Petkovic, the production balanced VFX-heavy stunt vignettes with a charismatic and awesome performance from Jacob Batalon.